Shore Adventures Brand Marketing Strategy is to create a brand that is dynamically tied to exceptional Operators. These Operators' names are branded in the consumer's mind as the consistent deliverers of quality products and services.

Shore Adventures marketing strategy is to empower the brand of the Operator, so that retailers, travelers, and travel agents will ask for our Client Operators by name regardless of where they book the tour. At first, it is not important where a traveler books their tour; its important that they are asking for our Operators by name- thus, Brand Recognition is underway.

Shore Adventures provides repeated, proactive communications on a consistent basis, describing who our Client Operators are and what they do best.

Shore Adventures essentially burn our Client Operator's names, web sites, logos, and Marketing Story into the minds of potential customers and their agents in the U.S., Canada and Europe, over and over again, until our Client Operators gain significant mindshare.

Shore Adventures marketing strategy centers around print media, national and International. Visual impact is essential to branding, and full color trade magazines, trade publications, and popular travel magazines are the main sources of coverage. This type of medium provides more credibility to our Client Operators, breeds confidence, and can be translatable into increased sales.

Shore Adventures will also support its print coverage with weekly color email newsletters to its substantial database of agents, planners, and travelers worldwide.

As Shore Adventures brand marketing efforts take hold, retailers, travelers and their agents will come to depend on our Client Operators and their products. This is when the fun begins- its called word-of-mouth.

In the travel industry, over 48% of travel decisions are made based on word-of-mouth advertising. One person tells another about their adventure which convinces the other person to also experience them. It is estimated that when this level of advertising is reached, our Client Operators will then see continual and consistent upwards trends in revenue growth. At this point, the full rewards of brand recognition will be realized.