According to a post by Harvard Business Review, "acquiring a new customer is anywhere from 5 to 25 times more expensive than retaining an existing one". It is also true that existing customers spend 67% more than new customers.
Our magazine's purpose is to perform:
Relationship marketing is a strategy designed to foster customer loyalty, interactions, and long-term relationships. It develops strong connections with customers and clients every month to entertain, inform, and to promote communications between you and them.